There will only be marginal volume growth for beer over the forecast period. Beer is a mature product area and there is little room for further growth.
Efes and Carlsberg will continue to be the main players and will be tense rivals over the forecast period. Both will also follow different strategies to maintain their foothold.
Small local grocers lost significant volume share over the review period, with specialist outlets in particular gaining. This will continue over the forecast period, as more discerning consumers look to specialist retailers for a larger range of beers.
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Understand the latest market trends and future growth opportunities for the Beer industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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