Anticipated shifts in Kenya's beer category shows a potential decline in the demand for canned beers due to lower purchasing power. This is seen through consumers’ preference for glass bottle packaging as it is considered cheaper.
The future trajectory of the beer category is anticipated to be shaped by growing urbanisation and evolving lifestyles. As urban centres grow in Kenya, demand for beer will increase, influenced by changing consumer preferences associated with urban living and improved incomes.
The future consumption of beer will be influenced by the growing focus on health among Kenyans. As health gains importance, consumers will increasingly embrace alternatives that align with a healthier lifestyle.
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Understand the latest market trends and future growth opportunities for the Beer industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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