Beer sales in Azerbaijan are projected to show favourable growth trends in the foreseeable future. This optimistic outlook is largely attributed to the revival of tourism, coupled with an increase in the population of adults of legal drinking age.
Rising costs have created challenging conditions for beer producers prompting cost-cutting exercises and the search for cheaper raw materials and packaging. Azerbaijan Investment Company OJSC, under the Ministry of Economy, along with Azerseker and Azersun Holding, are jointly building a malting barley processing plant in the Imishli region.
Flavoured lager is anticipated to emerge as one of the most rapidly expanding categories in the upcoming forecast period. While Seth & Riley's Garage maintains its leadership position, new brands, including those from local players, are expected to enter this dynamic category.
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Understand the latest market trends and future growth opportunities for the Beer industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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