Beer consumption will remain steady over the forecast period, but a slowdown in demand can be anticipated in 2024 and 2025 as pressures on household budgets are expected to continue. Although inflation is predicted to fall and increases in the minimum wage should come to fruition, monthly increases in fuel prices will extend into 2024, and unemployment may lead consumers to be more cautious in their spending.
The outlook for the on-trade channel is broadly limited in the short term, as spending in bars, restaurants, and nightclubs is a considered an unnecessary expense for most Colombians. Nonetheless, the horeca industry will continue to develop innovative venues that attract customers.
Although e-commerce in alcoholic drinks is still low in Colombia, Bavaria SA is betting on the Tada app to bolster its online sales. This platform provides a direct channel between Bavaria SA and its consumers and has quickly managed to position itself as one of the most important beverage delivery apps in the country, reaching consumer groups in the lower-middle income segments.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Beer industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!