Beer in South Korea is expected to see total volume growth in the forecast period, with low positive CAGRs in both the on-trade and off-trade. Despite a generally slow recovery in on-trade volumes after the pandemic in South Korea, there has been a notable resurgence in high-density urban areas and commercial hubs.
Non alcoholic beer in South Korea is undergoing a significant transformation, increasingly intersecting with the broader beverage industry. This shift is underscored by emerging competitive dynamics, where other beverage companies are starting to perceive traditional breweries as rivals.
Lotte Asahi’s success with its canned draft beer highlights the crucial role of packaging innovation in enhancing how consumers experience and perceive a brand. In today’s market, it is essential for products to not only taste good, but also look appealing, and be worth sharing on platforms such as Instagram.
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Understand the latest market trends and future growth opportunities for the Beer industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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