The excise duty for beer is predicted to remain the same (10% sales tax, MYR175/litre of pure alcohol for excise duty of beer) in the short term. With the government looking to curb smuggling activities it will be important to help local beer companies to prosper by maintaining tax levels, as consumers will be more likely to purchase beer through legal channels if prices remain stable.
With the pandemic over and tourism seeing a strong recovery there is a renewed demand for places to enjoy a glass of beer while on holiday, or socialising after work. As such, there has already been a proliferation of new bars and pubs (eg Sky Bar, Pisco Bar, Kyo KL and more) located near to offices, especially in key cities like Kuala Lumpur and Selangor to encourage consumers to visit more often after long working hours.
Unit prices could continue to rise over the forecast period both in the on-trade and off-trade channels due to the weakening Malaysian Ringgit. Players that offer imported premium lager (eg Carlsberg Brewery Malaysia Bhd and Luen Heng Agency Sdn Bhd) will likely be under pressure to increase the selling price of their products while reducing the frequency of promotions.
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Understand the latest market trends and future growth opportunities for the Beer industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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