The craft beer segment in Guatemala is still very small compared to the overall beer segment. The impact of the pandemic also led to some consolidation.
In 2023, the beer market in Guatemala continued to be largely dominated by local economy and mid-priced lager beers. Despite this dominance, the premium segment is also growing, while still holding a niche position.
Small local grocers will remain key for the growth and development of beer, with most consumers still preferring this channel when buying beer, especially for single-unit impulse purchases. It has been a tradition among low to mid-low-income consumers (mainly men) to gather around near small local grocers and drink with friends or family.
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Understand the latest market trends and future growth opportunities for the Beer industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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