Although off-trade beer is fairly mature in the UK, and despite the impact of declining alcohol consumption, some new product development is expected to appear via the channel over the forecast period. Overall, while off-trade volume sales are expected to marginally decline, innovation related to enhancing the consumer experience at home (namely, replicating the on-trade experience) is expected to occur – in the same vein that Guinness Nitrosurge sought to achieve in 2023.
Although overall demand for beer in the UK is dominated by off-trade, value sales of the category are higher via on-trade. This is expected to be maintained over the forecast period.
There is strong brand recognition and brand identity within lager in the UK. Therefore, many brands make considerable efforts to distinguish themselves from competitors.
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Understand the latest market trends and future growth opportunities for the Beer industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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