Beer in Mexico is expected to rebound to total volume growth in 2024, and indeed rising sales will be maintained for the rest of the forecast period, with growth expected both on-trade and off-trade, as long as macroeconomic indicators allow a better economic scenario. Nevertheless, challenges will remain, with one of the main ones being that further growth may be hampered by climate change.
Mexicans’ food and beverage culture has led to the considerable development of locally adapted products in flavoured/mixed lager. In fact, the country has a long tradition of changing the flavour of its beers, from cheladas, the classic combination of salt and lemon, to more elaborate preparations, such as micheladas, with tomato sauces, chilli, tabasco, and even shrimp.
The pursuit of a healthier lifestyle amongst consumers is expected to continue over the five-year forecast period. Therefore, drinks perceived by consumers to be “healthier” are likely to be in high demand.
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Understand the latest market trends and future growth opportunities for the Beer industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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