Beer is expected to show some recovery during the forecast period, though the growth is anticipated to remain negative. Many beer manufacturers are now venturing into more lucrative sectors such as RTDs, with low and non-alcoholic beer being the only growth driver.
Canadian consumers are expected to continue gravitating towards non-alcoholic or low-alcoholic drinks as health concerns surrounding alcohol consumption remain prominent in the media. Warnings from Health Canada and the World Health Organisation (WHO) have further heightened these concerns, making post-pandemic consumers more cautious about their consumption choices.
The Ontario government recently announced that it will allow the sale of alcoholic drinks, including beer, through convenience stores starting in 2026. This decision, despite the high taxation, is widely regarded as a positive step by the government.
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Understand the latest market trends and future growth opportunities for the Beer industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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