Beer volumes in Lithuania should stagnate in the upcoming years due to saturation and the trend towards lower alcohol consumption in younger generations, who are opting for higher quality drinks. Following the health and wellness trend there is also likely to be further strong demand for non-alcoholic beer, with the range and variety of non-alcoholic beers expanding.
Premium beer from local manufacturers and imported sources is expected to remain the only category with positive volume growth in the upcoming years. Premium products are strong in horeca where a new generation of consumers are interested in experiencing new tastes and drinking better quality beer, with less emphasis on quantity.
Price will remain the major deciding factor in the mass segments of beer in Lithuania. With the government’s present strategy of excise tax, beer will be subject to price increases periodically.
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Understand the latest market trends and future growth opportunities for the Beer industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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