Over the forecast period, beer is expected to see volume decline in both the off-trade and on-trade channels, and limited current value growth, which will largely result from increases in average unit prices.
Given the fierce competition within this category, brands in beer will capitalise on appeals to cultural heritage in the years ahead. Taiwan Beer will nurture consumer relations through the use of local raw materials (such as tea) and various sports and musical events.
With increasing environmental awareness among Taiwanese consumers, both local and imported brands will maintain focus on sustainable development trends, including recycling beer bottles, using more local raw materials and launching more domestically produced beer. The industry is actively paying attention to how Heineken will develop its newly invested Taiwan plant in 2024 and over the forecast period.
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Understand the latest market trends and future growth opportunities for the Beer industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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