The tourism initiatives in Saudi Arabia, in line with the Saudi 2030 vision, will help to support developments and sales over the forecast period. Such initiatives include the Saudi Seasons, sporting events, and other events which attract both national and international inbound tourism.
We expect ongoing developments in non-alcoholic beer over the forecast period, with new players and brands expected to emerge – especially as Heineken launched in the country to success. In turn, this stimulates competition amongst existing brands, who are likely to innovate with new flavour profiles and use a series of promotions in attract attention (e.
Off-trade sales will continue to perform more strongly than on-trade, due to the specific context of non-alcoholic beer in the Kingdom. We also expect further developments in e-commerce in this light.
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Understand the latest market trends and future growth opportunities for the Beer industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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