France has experienced a golden age for beer consumption with a rapid rise in the number of breweries, products and brands in the market. However, some local sources now believe there are signs of saturation, while the high price of premium beer is also expected to limit growth.
Having seen double-digit growth in total volume terms in 2021 and 2022 sales of non/low alcohol beer hit a snag in 2023 as a sharp increase in prices led to a drop in demand. This was explained by high inflation and increased production costs, with even leading brand Tourtel Twist taking heavy losses in 2023.
High inflation, coupled with the rising cost of energy and raw materials (hops), caused the price of beer to skyrocket in 2022 and 2023. For instance, between early 2022 to mid-2023, the average unit price of a 3x33cl pack of Desperados Original jumped from EUR3.
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Understand the latest market trends and future growth opportunities for the Beer industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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