Beer will be subject to further price rises as manufacturing costs, such as raw ingredients, energy, and transportation push up unit prices. Higher costs of living will remain an issue for the Romanian population at large forcing many to reduce consumption or switch to cheaper alternatives.
Non-alcoholic beer is expected to witness dynamic growth in line with the shift towards healthier lifestyles, which is lowering the consumption of alcohol in Romania. The wider choice of non-alcoholic beer brands will drive awareness of these products and inspire a stronger interest among local consumers.
International players will maintain their dominance in the beer market over the forecast period, benefitting from portfolios of strong local and international brands. These players are also involved in the Guarantee-Return System that was officially launched in Romania on November 30, 2023, which is administered by the company RetuRO.
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Understand the latest market trends and future growth opportunities for the Beer industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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