The forecast period for beer in Croatia is anticipated to be influenced by persistent challenges, including rising manufacturing inputs and declining purchasing power among consumers. This trend is exacerbated by escalating living costs, which may hinder full recovery within on-trade channels despite the absence of operational constraints.
Stout and non-alcoholic beer are poised for growth over the forecast period, buoyed by an expanding market presence and evolving consumer preferences towards healthier lifestyle choices. The emergence of diverse stout offerings beyond traditional brands like Guinness presents significant growth opportunities.
Craft beer is positioned for continued expansion, with increasing demand expected across Croatian cities driven by economic improvements and a growing appetite for unique flavours. As interest in craft beer gains momentum among young Croatians, microbreweries are poised to play a pivotal role in shaping the market landscape.
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Understand the latest market trends and future growth opportunities for the Beer industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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