The declining population in North Macedonia is set to limit the future growth potential of beer. Nonetheless, consumer interest in beer will remain stable with imported brands and well-established domestic lager brands Skopsko and Zlaten Dab underpinning volume sales.
Consumer demand for premium lager is set to intensify over the forecast period. International beer brands should outperform domestic beers amidst the growing consumer preference for higher quality imported beer brands.
Innovation is set to continue over the forecast period resulting in the launch of new craft beer brands and the emergence of new microbreweries. This will be mostly managed by young, educated craft beer makers and enthusiasts whose main focus in on beer manufacturing rather than profitability.
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Understand the latest market trends and future growth opportunities for the Beer industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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