Beer in China is set to maintain low total volume growth in the forecast period, with increases both on-trade and off-trade. In value terms, the on-trade accounts for a larger proportion of sales in beer, and this channel is set to show robust recovery in the post-pandemic era.
Craft beer, leveraging its unique and various flavours, and higher quality and content of raw materials (malt and hops), is increasingly sought by consumers in China, reflecting an upgrade in their demands when it comes to beer quality. In 2023, craft beer continued to record strong volume growth momentum.
Non alcoholic beer is positioned as a healthier option within beer. Leading beer brands such as Tsingtao and Yanjing have entered the non alcoholic beer category in China.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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