While flavoured and mixed lagers remain niche products with relatively low volumes, their presence in the market is gradually increasing. Many brands, primarily imports, have begun offering lagers infused with grapefruit, pineapple, or mango juices.
Fabricas Nacionales de Cervezas, a Uruguayan company under the international group Anheuser-Busch InBev, maintained its dominance in beer in 2023. Its leading position has enabled significant advancements in environmental initiatives, such as promoting sustainable agriculture through local producer training and enhancing the use of returnable bottles, aiming for a 90% return rate within five years.
Despite being a niche product area, craft beer maintains a positive trajectory. This growth is driven by consumers' desire to explore new flavours and unique offerings from local producers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Beer industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!