Given that the trends of growth in premium lager, and statis or decline for mid-priced and economy lager are expected to continue in Brazil in the forecast period, premiumisation is likely to continue to be an important strategy in beer. However, in the long run, with how the category is positioned, and how players have been investing, there is a significant possibility that at some point there will be a premium reset.
The world stage has been plagued with instability, which started even before COVID-19, but continued well into the 2020s, evolving more and more towards political instability and international sourcing problems. This has constrained the global supply chain, and has pushed up inflation and costs.
2023 was declared the hottest year worldwide, and this was no different in Brazil. Such atypically hot weather conditions have the potential to change the alcoholic drinks industry, reshaping the forces that can push or pull growth to and from categories.
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Understand the latest market trends and future growth opportunities for the Beer industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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