Looking ahead, beer in Tunisia faces considerable challenges, particularly in relation to potential future tax increases on alcoholic beverages. The introduction of a 10% levy on alcoholic drink sellers in 2023, combined with previous tax hikes, has already strained consumer affordability and imposed downward pressure on market dynamics.
A notable trend anticipated in beer in Tunisia is the growing demand for non/low alcohol beer, projected to exhibit the highest Compound Annual Growth Rate (CAGR) in the coming years. This growth is driven by increasing health consciousness among consumers and a growing preference for beverages with reduced alcohol content.
The absence of imported alcoholic beer is expected to persist as a defining characteristic of Tunisia's beer landscape in the foreseeable future. Major international brands such as Heineken, Beck's, and Amstel are predominantly produced locally under licensing agreements to comply with stringent regulatory requirements and mitigate import-related costs.
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Understand the latest market trends and future growth opportunities for the Beer industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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