Argentinians are paying more attention to the environmental impact of packaging in their consumption habits, and the beauty and personal care industry is no exception. As such, in 2023, Blind was established as the first refill store for mass fragrances in Argentina, aiming to boost sustainable consumption by reducing packaging usage.
Import barriers were a serious obstacle for premium fragrances over the review period, with products in this category being 100% imported. However, this could change across the early forecast period, with the arrival of Javier Milei as President.
Due to decreased purchasing power, a higher demand for small pack sizes in fragrances is expected in the short term. Over the review period, this trend was evident in mass fragrances but gained ground in premium fragrances in 2022.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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