Overall, fragrances is expected to see faster retail value (constant 2023 prices) than volume growth over the forecast period. The expectation is that costs for manufacturers and retailers will remain high.
The prediction is that difficult economic circumstances and high consumer prices will limit the growth potential of women’s fragrances the most. Premium women’s fragrances is set to see slower retail volume and value growth than premium men’s and unisex fragrances.
Over the forecast period, retail e-commerce is expected to grow its retail value share in fragrances. The growth of the channel is predicted to come at the expense of beauty specialists, such as perfumeries, but especially department stores.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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