Sustainability is anticipated to become an increasingly important trend in beauty and personal care over the forecast period, with it also being expected to influence fragrances. Various initiatives are being implemented by retailers and manufacturers as they look to ramp up their sustainability claims and potentially win favour from consumers.
The continued return of inbound tourists will boost demand for fragrances during the forecast period. Coty Travel Retail Asia Pacific unveiled the latest edition of its Around the World multibrand pop-up store when borders reopened, situated at Malaysia Airports-owned Eraman duty-free shopping at Kuala Lumpur International Airport (KLIA).
While department stores, beauty specialists, fragrance specialists and direct selling are likely to remain the major distribution channels for fragrances in Malaysia over the forecast period, e-commerce has strong potential with it seeing a significant increase in its value share in 2022. In addition to offering convenience thanks to home delivery options, the channel will increasingly attract price-sensitive consumers through its wide selection of products being offered at competitive prices.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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