Over the forecast period, fragrances is projected to see retail volume and value (constant 2023 prices) growth. This positive performance is expected to be supported by new product launches, which were largely held back due to the Coronavirus (COVID-19) pandemic and late review period inflationary situation.
The offer of refillable packs at retail outlets to address customers’ demand for sustainability is expected to pick up during the forecast period. However, in many cases, this may be more brand rhetoric than market reality, as it is difficult to put it in practice in the field.
No major changes are expected in the distribution landscape in the forecast period, as consumers tend to prefer set or traditional ways of finding, trying out and purchasing new fragrances. For many consumers, finding and purchasing a fragrance are as much a treat as using the product.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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