While direct sellers will continue to be key players over the forecast period, the continued expansion of modern retailers will also boost sales of fragrances over the forecast period. These retailers are setting up dedicated spaces for fragrances and this will drive growth.
The retailer Perfumería First offer premium fragrances, both through its brick and mortar outlets, as well as through its website. It is innovative in terms of its multi-channel approach and will be a key vendor of premium fragrances over the forecast period.
Sets/kits will be a key driver of sales of mass fragrances over the forecast period. Sets/kits offer both a fragrance, as well extended offerings in the range such as deodorants, body creams, hand cream or make-up.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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