Thanks to its products’ power to influence moods and emotions, fragrances will benefit from enhanced focus on self-care and emotional wellbeing over the forecast period, with Thai consumers increasingly looking to adopt fragrance varieties as part of their daily beauty and personal care routines in order to encourage and improve overall positive moods and feelings. This will help to sustain sales and growth in both volume and current value terms.
In accord with the rapid growth of unisex fragrances in Thailand, brands will keep shifting their marketing efforts away from sex and gender. Given that Thai consumers have a growing preference for brands that compliment with the demographic’s social values, it is expected that more fragrance brands will seek to look beyond gender and instead focus on ingredient benefits and origins.
The sustainability trend will become more evident in fragrances in the forecast period in response to rising consumer awareness of environmental issues and sustainability. Refillable packaging will be one manifestation of this trend.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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