Fragrances in Serbia are poised for stable volume growth in the forecast period, propelled by the introduction of novelties that stimulate sales volume. Concurrently, price increases will drive value sales, particularly in the premium segment.
Competition within mass fragrances is projected to remain fierce in 2024. Serbians' continued sensitivity to prices will drive the popularity of fragrance brands offering lower price points.
The emergence of new players in mass fragrances, including drugstores' direct imports and the proliferation of inexpensive Arabic fragrances, is poised to pique consumers' interest in fragrances in Serbia. This influx of new offerings, characterised by their affordability and diverse assortment, is forecasted to drive volume sales growth in 2024 and beyond.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!