In a highly saturated fragrance landscape, intensified competition is likely to drive further advancements in delivery formats, storytelling, and overall consumer engagement strategies within the category. One notable trend observed towards the end of the review period was the exploration of new delivery formats to offer consumers fresh ways to enjoy and wear fragrances.
According to Euromonitor International’s Voice of the Consumer: Sustainability Survey (fielded January to February 2023), a significant 60% of Australian consumers demonstrate heightened awareness of sustainability issues, actively seeking ways to positively impact the environment. As the importance of addressing sustainability and ethical concerns continues to grow, the forecast period will witness a focus on initiatives such as traceability and more responsible sourcing and extraction methods, aimed at minimising long-term environmental harm.
Towards the end of the review period, a noticeable shift towards niche and artisanal fragrances in Australia emerged among consumers, driven by their desire for distinct scents, superior craftsmanship, and exclusivity. While designer and luxury perfumes remain dominant in terms of volume, there is a growing preference for these unique offerings.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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