There is a strong tradition of purchasing fragrances as gifts for family and friends on special occasions in Costa Rica. Over the forecast period, it is expected more producers will attempt to tap into this behaviour by introducing sets/kits, including limited-edition themed varieties for dates such as Mother’s Day, Valentine’s Day etc.
Mass fragrances produced exclusively for major apparel and footwear specialists chains like Zara and Massimo Dutti are expected to continue performing positively in Costa Rica over the forecast period. Though not explicitly marketed as such, these products are widely seen as “dupes”, ie substitutes that have similar scents to higher-end varieties but retail at a fraction of the cost.
Premium fragrances looks set to continue expanding at a faster pace than the mass segment in volume and current value sales terms over the forecast period, However, growth potential will be constrained by the fact that some popular global premium brands have limited or no distribution coverage in Costa Rica. For instance, as of 2023 brands like Le Labo, Baccarat and Jo Malone were not sold in the country, despite being frequently recommended by local beauty influencers and heavily advertised on social media platforms.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!