Fragrances will register moderate constant value growth over the forecast period, though volume growth will be minimal, as the population continues to decline. Volume growth for premium and mass will be similar, though again men’s premium fragrances will register higher volume growth than women’s.
E-commerce will continue to gain value share. Consumers are being drawn by the promotional prices available online, while special promotions such as Black Friday having proved to be an effective way of increasing volume sales.
To boost growth in fragrances across the forecast period, players are predicted to focus on new, unique scents, with boutiques across the country investing in unusual fragrances to boost sales (see below). Furthermore, price-points will remain competitive with promotions expected to run throughout the next five years, especially during peak sales times, such as gift-giving seasons.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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