The recovery of premium fragrances from their pandemic-induced nosedive is being hampered by difficult economic circumstances in Greece. Rampant inflation continued to put pressure on disposable incomes in 2023, and further price increases can be expected at least during 2024, after which they are likely to start stabilising.
After registering some growth during the pandemic, mass fragrances seem trapped in a downward spiral that seems unlikely to change over the forecast period.
While still marginal in fragrances, the trend for sustainable packaging is anticipated to gather pace over the forecast period. Amid the unfolding climate crisis, local consumers, particularly Gen Z, are becoming increasingly eco-conscious, and manufacturers will have to align with evolving consumer trends in order to keep up with developments and stay relevant.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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