At the end of the review period, unisex fragrances were still accounting for a very low share of total volume sales of fragrances in Ecuador. However, the category has huge growth potential due to currently low sales and the forecast period is set to see demand patterns in fragrances in Ecuador fall more in line with the prevailing global trends, which spells good news for the leading brands of unisex fragrances.
Recent years have seen cross-border e-commerce gain strong ground in Ecuador and this trend is ;likely to continue developing during the forecast period. This is set to present significant challenges for local distributors as they will need to compete with products being offered at prices that reflect the situation in countries where prices are lower than in Ecuador.
A significant uplift in volume sales is expected to be seen in fragrances in Ecuador during the forecast period and this is largely due to the recent removal of import tariffs on all products imported from the EU. This removal of tariffs is set to have a very positive impact on sales of a wide range of beauty and personal care categories, including premium fragrances, as well as premium colour cosmetics, as the sales in these categories are dominated by products originating from countries within the EU.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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