Fragrances will record positive growth in value and volume terms over the forecast period. Continuous innovation in fragrance formulations, including the introduction of new and captivating scents, will help to attract consumers.
Over the forecast period, premium men's fragrances are expected to record the strongest growth. This will be driven, in part, by purchases of premium men's fragrances by women for their partners serving on the frontline.
Beauty specialists will remain the most popular sales channel for fragrances. Beauty specialists, including fragrance experts and consultants, offer personalised and expert guidance to consumers.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Fragrances industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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