The fragrance category has shown its capacity for resilience during a crisis. While economic and inflationary pressures are set to ease off into the forecast period, this resilience is likely to remain, notably in the premium category.
Consumers have become more educated and as a result they demand higher quality products and transparency when buying fragrances, mirroring a similar trend in skin care. Looking ahead, fragrances will increasingly reflect consumers’ identity.
In recent years, the growing consumer interest in exceptional fragrances, such as niche, exclusive fragrances and super-premium products has been observed. Slovak consumers seem to be slowly turning towards more ‘embodied fragrances’, that are often highly concentrated, offer unisex options and integrate the notion of wellbeing, whilst also respecting the environment.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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