Fragrances in New Zealand is still at its infancy and has the potential to grow further over the forecast period. More and more consumers are using fragrances as an expression of individuality and are taking more care when selecting products.
Small batch fragrances are expected to become increasingly popular over the forecast period as consumers increasingly shift away from traditional, mainstream fragrances towards unusual and interesting scents. As a result of this trend, new product launches over the forecast period will likely generate interest through scarcity.
Unlike other beauty and personal care categories, the prevalence of natural products remains low in fragrances. There are only a small number of natural perfumes available in New Zealand, such as Circe and Abel.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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