The fragrance market's impressive growth trajectory is likely to moderate over the forecast period. Despite this, the outlook remains positive.
The trend towards niche fragrances is expected to intensify during the forecast period, particularly among younger consumers. The unisex nature of many niche offerings positions them well for continued success, with unisex fragrances likely to be the best performing category within the premium segment, despite its growing maturity.
While niche fragrances are poised for dynamic growth, their current market share is significantly smaller compared to established premium powerhouses like Versace, Tom Ford, Giorgio Armani, YSL, and Valentino. These brands leverage strong brand recognition and are perceived as status symbols.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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