Retail volume sales of fragrances will exhibit a positive growth rate over the forecast period. Demand for fragrances is partly related to social activity, with Portuguese consumers considering these products to be a personal beauty accessory, as well as a statement of their style and character.
Sustainability will be a key focus for manufacturers over the forecast period. While, over the short term, Portuguese consumers will prefer price over sustainability, in the long term, this trend will intensify.
Physical stores play a strong role in the distribution of fragrances in Portugal, with beauty specialists accounting for a large majority of sales. Portuguese consumers appreciate being able to experience and compare different scents before deciding to make a new fragrance purchase.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!