Recent years have seen a significant proportion of Uruguay’s consumers demonstrate a greater willingness to pay more for products that represent higher quality and this is reflected in the strong premiumisation trend being seen in fragrances. Leading premium brands active in fragrances such as L'Oréal and Puig are set to continue gaining ground during the forecast period as consumer interest in brands such as Lancôme and Carolina Herrera continues to increase.
During the forecast period, the leading players in fragrances are expected to continue taking steps to restructure and develop their sales strategies by spreading their focus across various different channels. For instance, the leading premium players L'Oréal and Puig have each opened official stores in various third party online marketplaces in recent years and this is a sign that they are taking e-commerce far more seriously, not only as a mainstream distribution channel, but also as a way of expanding their consumer bases and, in this way, driving in-store sales as well.
During the forecast period, it is likely that the leading players in fragrances will attempt to generate higher sales growth and achieve a higher share of category sales by increasing their focus on various in-store promotional strategies and, in particular leveraging online sales events to boost their e-commerce sales. Smaller brands that are still emerging in the category, particularly those positioned in the mass segment, are also likely to compete on price.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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