While economic uncertainty is set to continue, with the cost-of-living crisis and inflationary pressures, consumers will continue to seek “affordable indulgence” which will help to support sales in fragrances. Added to which, while mass fragrances lend themselves well to day-to-day wear, premium fragrances will also be supported as these are seen to be ideal for special occasions.
Sustainability trends are expected to ramp up over the forecast period, supported by new legislation. Namely, the new Royal Decree on Packaging and Packaging Waste was approved in December 2023, which establishes measures to prevent waste and promote reusable packaging and recycling.
We expect ongoing innovations in fragrances over the forecast period, in scents, formulations, and new packaging options which support sustainability initiatives. Added to which, as seen in other categories, such as colour cosmetics and skin care, we expect a stronger target focus on younger generation consumers, being those who are most influenced by social media trends and influencer-led promotions.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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