Fragrance sales in Finland are expected to remain positive throughout the forecast period. A key driver is the trend among younger consumers to own multiple fragrances for different occasions.
Premium unisex fragrances are poised to remain the fastest-growing area in terms of value. The rising interest among younger demographics is expected to continue.
New product formats and sizes are predicted to gain traction in the coming years. As economic conditions become less favourable, smaller pack sizes are likely to appeal more to budget-conscious consumers.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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