The forecast period anticipates steady growth in fragrances, with value sales surpassing volume sales primarily due to premiumisation trends. Although early forecasts predict price increases stemming from inflation, growth is expected to moderate from the exceptional rates observed in 2022 and 2023.
The forecast period indicates the emergence of new fragrance brands in Canada, introducing trendy scents to cater to diverse consumer preferences. With scents becoming increasingly personal, consumers seek fragrances that reflect their individuality and style.
Fragrance sets/kits emerge as a pivotal category, exhibiting robust growth in 2023 and poised to continue this trend over the forecast period. These sets are coveted by consumers for their gifting suitability and practicality.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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