A powerful force driving the product area is the ever-growing premiumisation trend. Consumers are increasingly drawn to the allure of niche or artisanal fragrances, often unisex, offering a sense of individuality and exclusivity, particularly appealing to younger demographics.
While men's and women's fragrances remain major categories, premium fragrance sets and kits are emerging as a significant growth area. These sets are increasingly popular gift options for birthdays and holidays, appealing to the Swedish tradition of increased holiday spending.
Fragrances' strong performance in recent years may lead some to anticipate a slowdown or correction in the near future. However, the essential nature of fragrances, coupled with their perception as an affordable luxury, suggests continued growth remains the most likely scenario.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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