Fragrances is expected to see a much slower pace of growth in the upcoming period, compared to the unusual fluctuations in demand seen in the review period caused by the COVID-19 pandemic. The category will adjust to normal consumption patterns while the weaker economy and high inflation puts pressure on consumers to trade down.
Demand for smaller pack sizes is expected to increase, especially in the early part of the forecast period as some consumers reign in expenditure. With consumers becoming more adventurous and willing to try new products, brand loyalty will also come under pressure.
E-commerce is expected to remain the fastest growing channel in fragrances over the forecast period, as Danish consumers continue to embrace the convenience and often lower prices of online shopping. With competition in the e-commerce landscape likely to intensify, it is no longer enough to simply have low prices and players must increasingly focus on providing great service, fast shipping, easy returns, etc to attract consumers.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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