Personalisation will continue to be an important trend in fragrances over the forecast period – notably so in premium fragrances, where individual references are seen to be of higher value. Such options foster stronger customer engagement and, thus, brand loyalty, with such efforts being of increasing importance in light of the economic situation whereby consumers are selective in their spending.
The ongoing growth of specialist beauty and person care retailers, such as Bath & Body Works and even Victoria’s Secret beauty stores, will help to further boost sales of fragrances over the forecast period. Additionally, other specialised retailers, such as Lucatmi, La Casa del Perfume, or Cien Fragancias Peru, are projected to gain traction, further contributing to the expansion of fragrances – from established brands as well as new names.
The increasing preference for natural and environmentally friendly alternatives is expected to drive growth in niche local brands, which craft their fragrances in an artisanal manner. These products range from colognes to perfumes and are focussed on various occasions and moods which consumers seek to evoke or portray.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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