With rising incomes and an increasing focus on enhancing personal image through daily routines, fragrances in Vietnam is poised for stable growth throughout the forecast period. Players will continue to broaden their portfolios in order to offer a selection of variants that reflect consumers’ personal styles as well as boosting their confidence.
For many individuals, favoured fragrances are often evocative of strong emotional connections tied to memories and special people in their lives. As a result, consumers are greatly influenced by the stories and meanings behind each product.
While purchasing perfume from department stores and beauty specialists provides consumers with confidence regarding product authenticity and access to the latest arrivals, competition from perfume-specific retailers has prompted the introduction of attractive incentives. These retailers offer discounted prices, carry more niche brands, and implement gift or deep-discount programmes - for example, offering trial or tester sizes, and even smaller volumes like 5ml or 10ml to entice consumers.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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