Fragrances is expected to see continuous current value growth in Japan over the next five years. The change in mindset to focus more on relaxation and emotional value will open the doors for more consumers to enter the category.
It is difficult for many Japanese consumers who are not in the habit of using fragrances to choose fragrances. Many would like to compare products, and perhaps use multiple scents according to the day or their mood.
A leading player in department stores, Isetan Mitsukoshi, holds a fragrance event, Salon de Parfum, every year at its major stores, including Isetan Shinjuku; 2023 was the 11th event. For fragrance beginners, the event is an opportunity to choose their first fragrance amongst many.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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