Fragrances is projected to see relatively strong and stable growth over the forecast period in value and volume terms. This should be supported by economic growth, improved local employment opportunities and a significant increase in tourism.
Beauty specialists will remain the key distribution channel for fragrances but it is expected that retail e-commerce will continue to gain share over the forecast period as the shopping habits of locals continue to evolve. Although most consumers will likely continue to shop in person when buying new fragrances when it comes to repeat purchases where they are familiar with the scent it is likely that more people will switch to the convenience of shopping online.
Tourism is also expected to play an important role in driving sales growth for fragrances with these products being popular among domestic, regional and international tourists. Due to the reputation of local and regional fragrances these products are often purchased as gifts while international brands are also typical purchases among international tourists looking to access lower prices.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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