Chocolate confectionery in China is expected to maintain stable retail current value growth over the next five years. However, the growth rate is projected to be relatively moderate, influenced by macroeconomic factors and consumers’ spending habits.
The Chinese market has yet to fully explore the value of functional and health-oriented chocolate products, while many directions have been borrowed from overseas markets. Currently, functional chocolate confectionery in the domestic market still focuses on fitness, satiety, and muscle-building, whereas overseas markets offer a more diverse range of benefits.
The segmentation of chocolate confectionery is expected to become more pronounced. Consumer demand for different flavours is gradually increasing in chocolate confectionery, and flavours are expected to become increasingly exotic.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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