The economic situation is expected to remain difficult over the early years of the forecast period due to low expectations around GDP growth, inflation and difficulties for consumers to obtain formal employment. This scenario could limit the consumption of snacks in general, including chocolate confectionery as it is likely that consumers will reduce the frequency of their consumption and volumes consumed in order to allocate more of their budget to essential products.
Indulgence is set to retain its significance as a primary driver of chocolate confectionery purchases throughout the forecast period, within a context of ongoing political and economic uncertainty with no immediate resolution in sight. Unlike some other product areas within snacks, chocolate confectionery holds high appeal to adults seeking enticing flavours and memorable experiences, which will make innovation more important to ensure a faster growth.
There will be an important opportunity for chocolates aimed at celebrating special dates, such as Valentine's Day, Easter (chocolate eggs and chocolate rabbits), Mother's Day, Halloween, and Christmas, because consumers are highly receptive to the different product proposals with special presentations to celebrate important occasions like these. In this sense, formats that offer temporary special presentations for these said dates, such as boxed assortments with heart decorations or Christmas decorations, will constitute an attractive gift offer on important dates.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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